Powered by Bec. Boosted by AI.
Powered by Bec. Boosted by AI.
Turn your website into a sales machine.
At Function & Flow, I create clear, effective content strategies that help small businesses get found online, build trust with customers, and turn clicks into revenue.
No tech jargon, just real growth.
Content that’s built to work.
You don’t need more blogs; you need content that brings in customers.
At Function & Flow, I help small businesses turn their websites into growth engines. That means building content that’s easy to find, earns trust, and drives real results, using smart systems that save you time without sacrificing quality.
Here’s how I help:
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Strategy that brings the right people to your site
I plan content around what your customers are actually searching for and tie it directly to your goals.
→ Helped a finance company outrank NerdWallet for “no doc loans” and bring in 2,600+ leads from one page.
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Website content that converts
I write blogs, service pages, and landing pages that speak to your audience and move them to action.
→ Built an SEO engine for a travel brand that grew #1–3 keyword rankings by 400%.
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Smarter content systems, powered by AI
I use AI to move faster, but never at the expense of quality. Every piece still gets the human touch.
→ Scaled content for an e-bike brand using AI-assisted briefs—now ranking for 1,300+ top 10 keywords.
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Fix what’s not working and make it work harder
Old content doesn’t have to go to waste. I update and optimize it to boost traffic and drive more leads.
→ Reworked a photographer’s website and turned it into a lead generator through better layout, structure, and calls to action.
Function meets flow at every step.
Here’s how we turn your website into a revenue driver:
1. Understand your business and your buyers
We start with a real conversation about what you do, who you serve, and what success looks like so the strategy actually fits your business. No cookie-cutter plans.
2. Find what your customers are searching for
I research how people are looking for your services online, then build a content plan that connects your offers to their needs.
3. Create content that works hard for you
I write pages and posts that explain, engage, and convert using a smart mix of human writing and AI tools to move faster without cutting corners.
4. Improve it over time to get better results
I keep an eye on performance and adjust your content so it keeps attracting the right people and turning visits into leads.
Why Function & Flow?
Powered by Bec. Boosted by AI.
I’m Bec Swanson—your go-to for content that actually grows your business.
I help small businesses and scrappy teams turn their websites into lead-generating machines. Whether you're just getting started or want better results from what you’ve already built, I bring:
✔️ Strategy that ties content to your bottom line
✔️ Clean, done-for-you execution
✔️ Smart systems that save time and scale with you
✔️ Content that sounds like you—not a robot
Here’s what that looks like in action:
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Helped a local pet business triple its revenue with a smarter site layout and content plan
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Drove 64% of all organic traffic for a B2B lending platform
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Earned 146 AI Overview placements for a freelance-powered content hub
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Wrote low-competition content that brought in over 2,000 leads for a fintech brand
Content that’s built to work.
You don’t need more content. You need the right content—structured to perform.
At Function & Flow, every asset is rooted in search behavior, aligned with business goals, and delivered through systems that balance efficiency with quality.
Here’s how I help:
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SEO content strategy
Data-backed planning that maps keyword intent to user needs and business priorities
→ Helped a business finance brand outrank NerdWallet for “no doc loans” and drive 2,600+ leads from a single page.
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Content creation
Engaging, search-optimized blogs, landing pages, and editorial content that connects
→ Created a full SEO content engine for a travel brand, resulting in a 400% increase in position 1–3 rankings across key markets.
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AI-enhanced workflows
Smart systems that speed up production without cutting corners
→ Used AI-assisted briefs to scale content for an e-bike brand, earning 62 keywords in AI Overviews and 1,300+ in top 10 rankings.
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Content optimization
Refreshes and rewrites that reclaim rankings, boost traffic, and extend content lifespan
→ Optimized an existing photography site and increased Google leads through better structure, CTAs, and backend SEO.
Why Function & Flow?
Powered by Bec. Boosted by AI.
Function & Flow is led by me: Bec Swanson.
I'm an SEO content strategist and AI systems thinker—and a trusted partner to high-growth brands across ecommerce, SaaS, finance, edtech, photography, pet health, and more.
Whether you’re launching a new content engine or optimizing what you already have, I bring:
✔️ Sharp strategy
✔️ Clean execution
✔️ Scalable workflows
✔️ Human-first content that doesn’t feel like it came from a robot
Client wins include:
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Tripling revenue for a local pet services business with SEO-first site architecture
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Driving 64% of total organic traffic for a B2B lending platform
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Securing 146 AI Overview placements for a freelance-powered content hub
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Delivering high-converting, low-competition content that generated 2,000+ leads for a fintech brand
Function meets flow at every step.
1. Strategic discovery
I start with a clear understanding of your goals, audience, and competitive landscape. No templates. No guesswork.
2. Keyword mapping & content planning
I connect the dots between search behavior and your offering to build a roadmap that drives performance.
3. Smart content production
Using a blend of human creativity and AI-assisted tools, I create content that’s clear, relevant, and scalable.
4. Ongoing optimization
I track what’s working, refine what isn’t, and make sure every piece keeps pulling its weight.
At Function & Flow, I build content systems that
do the heavy lifting for you.
Using expert-led strategy and smart AI workflows, I help teams create content that ranks, connects, and drives results.